This is AgTech Marketing Insights, a newsletter about AgTech sales and marketing.
Technology has transformed our lives in ways that would have been unimaginable to people just a few decades ago. Yet much of the agricultural industry is still dominated by paper-based processes and manual data collection techniques - limiting producers' ability to feed an ever-growing global population. The need for higher quality data and predictive analytics on-farm is more critical today than ever.
A tremendous opportunity awaits those of us who are passionate about improving and supporting the advancement of our food system. We believe that the future of agriculture is dependent upon the stories we choose to invest in today. Our mission is to build captivating narratives that communicate how modern technologies can improve agricultural operations – simultaneously allowing us to increase productivity, efficiency, and sustainability.
We firmly believe that the most promising agricultural solutions will be found when we dare to venture into the unknown, where we are sure to contend with the most daunting challenges facing the industry today.
We hear some in agriculture saying, “technology has failed us,” while others push forward without a plan to achieve the outcomes they promise. This has created a fair amount of mistrust. We see it as our role to help the industry realize the benefits of digital transformation through setting correct expectations, establishing genuine brand connections, and crafting global narratives that motivate digital adoption.
We are in this business to work with people like you. People who provide tangible value to our farm-based supply chains. People who, like us, have been called and inspired to serve the agricultural industry.